Practical guides on measuring marketing performance — formulas, benchmarks, and free calculators.
Fuel & Energy
MPG and L/100km measure the same thing in opposite directions. Learn how to convert between them, calculate your real fuel costs, and what affects your fuel economy.
Read featured guide →Seven practical strategies to cut your daily commute fuel costs — from driving habits to route optimisation to carpooling — with real savings estimates.
What marketing ROI is, how to calculate it, attribution models explained, and how to use ROI to make smarter budget decisions. Includes channel benchmarks.
Conversion rate benchmarks by industry for e-commerce, SaaS, lead generation, and landing pages — plus how to interpret and improve yours.
ROAS vs ROI explained, the ad spend ROI formula, 3 worked examples, attribution models, and when to cut a campaign that is not working.
Simple and predictive CLV formulas, worked examples by business model, and why CLV is the most important number in your marketing budget.
The conversion rate formula, what counts as a conversion, benchmarks by industry, and how to improve your rate.
The break-even formula, worked examples for product and service businesses, and how to use break-even analysis for pricing decisions.
Learn the CAC formula, worked examples by industry, benchmarks, and common mistakes when calculating customer acquisition cost.
A practical framework to calculate and improve CAC:LTV by channel, stage, and payback window.
Step-by-step demand and revenue forecasting model using traffic, conversion, and budget assumptions.
Margin-aware ROAS decisions with worked examples for ecommerce and SaaS operators.
Learn the email open rate formula, what counts as a good open rate by industry, and how to diagnose and fix a declining rate.
Understand the marketing ROI formula, how to attribute revenue to campaigns, and what a healthy ROI looks like across different channels.
ROAS benchmarks by industry, how to calculate Return on Ad Spend, and when chasing a higher ROAS can actually hurt your growth.
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